The central argument in this chapter is that the racialization of the Reggaetón in the U.S. has created the social prejudice to the hispanic artists in the same way they did to the African American musicians. The images and messages delivered by the media portray the hispanic and African American as violent, dangerous and deviant and their value as a counterpoint towards the mainstream value. The music genre, like raggaetón and hiphop are considered as “urban”, for their hyper sexual lyrics. Hence, The negative portraits of the music genre only will deepen the racialization and impose negative influence on the race itself.

The process of racialization represented Reggaetón and communities associated with it as “not quite black” and therefore, makes the artists less likely to assimilate into the mainstream. Then, with the false delivery which only deepens the negative influence toward the Hurban musicians by the media, people start to relate the Reggeatón with the hiphop music and even consider the booming music genre as part of the hiphop culture. With the efforts the Reggaeneros has done, it gradually become a music genre. However, its situation only gets even worse. The economic factor actually plays an important role in the evolution of the Reggaetón. Since most of the artists who performed Reggaetón are from lower class and poverty afflicted neighborhood, their lyrics always reflect their true wishes. However, it gives the media a reason to portray the reggaetón as the urban and deviant without the proper coverage of the underlying reasons.

The Raggaetón composes an interesting way to help understand and learn more about the cultural exchange. I think the media plays a major role in shaping people’s view towards the newly booming subject. Right now, most of media covers the news with prejudice, which poses the difficulty to the people to actually understand the subjects. For instance, without totally understating the social background, it is too partial to just relate the Reggaetón or Hiphop as deviant and violent.