Rivera-Rideau argues in this chapter on the development of Reggaeton as a popular music genre in the United States. He mainly accredits this to the hit song “Gasolina” by Daddy Yankee and other artists such as Shakira. Rivera then goes on to discuss how these artists when making songs that appealed to an English speaking audience portrayed an “appearance of whiteness” suggesting that Latino culture was being stereotyped for the sake of profits. This rationalization has two sides to it. On one side it can portray Latino culture as a bunch of people who love to party and on the other hand they can be portrayed in a similar light to people in the USA to help artists push their genre into the mainstream.